Let’s start with the obvious: I’m not disappearing. I’m expanding. Evolving. Reframing. Roam with Matt—my beloved, ad-free, tracker-free, haunted-road-trip-loving blog—is transforming into something deeper, wider, and more spiritually resonant. Welcome to the slow-burning dawn of Ghost Range.
🛣️ Roam with Matt: The Origin Story
Back in 2023, I launched Roam with Matt as a love letter to the Southwest. It was my home, my muse, my mythic playground. I roamed through Roswell’s eerie charm, Marfa’s artful strangeness, and the Meteor Crater’s cosmic silence. Haunted Route 66? Been there. Documented that. And I invited readers to ritualize their own journeys—to make meaning in the margins.
But here’s the kicker: Roam with Matt wasn’t just a blog. It was a principled stand. No ads. No tracking. Total transparency. I backed tools like Ghostery and Cookie Notice because I believe in reader sovereignty. It became the longest-running blog in its category without selling out. That’s a milestone I’ll always honor.
🌬️ Why Ghost Range?
The shift began quietly—with Ghost Range Weather (LIVE), a real-time homage to the skies that shape our stories. Then came Ghost Range Apothecary (BETA), a still-brewing cauldron of nature-based care. And finally, Ghost Range Goods, reborn on Bonfire with limited drops and Southwest soul stitched into every thread.
Ghost Range isn’t just a name. It’s an umbrella. A starting point. A mythic container for everything I’ve built—and everything I’m about to. It’s not tied to a personal milestone, but it might just become one. Because Ghost Range isn’t just travel. It’s goods, weather, apothecary, and the spiritual terrain between them.
🔮 The Vision: What’s Coming
I’m working with Microsoft Copilot to design products, research locations, and deepen the emotional overlays of every offering. Ghost Range is where spirituality meets nature, where the desert wind carries ancestral whispers, and where every item, post, and ritual is infused with intentional care.
There are no overlays yet (spoilers!), but you know me—I ritualize everything. Expect gratitude protocols, legacy logic, and emotional clarity in every drop.
💫 Emotional Architecture: What You’ll Feel
Ghost Range is about self-appreciation, open spaces, and Southwest history. It’s a slow transformation, not a hard pivot. The domain roamwmatt.com will stay active until Ghost Range earns its own digital mesa. No rush. Ritual takes time.
đź“… Practical Magic: What to Expect
- August 2026: Limited drops begin. Think of them as breadcrumb offerings on the trail to Ghost Range.
- 2027: Official name change. Ghost Range Apothecary launches. New social accounts rise from the dust.
- 2028: Alpha testing for collaborations begins. If you’re a fellow steward, maker, or myth-builder—get ready.
🗣️ Final Words (With Sass)
Roam with Matt was a solo pilgrimage. Ghost Range is a collective haunting. A place where weather, goods, and apothecary meet under one mythic sky. I’m still me—humorous, informative, and just sassy enough to keep it interesting. But now, I’m building something bigger. Something that remembers.
So roam with me one last time. Then rise with Ghost Range.
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